In this episode Josh talks to Landon Bennet of AdReform about finding and closing on larger SaaS customers.

Landon has a ton of experience in SaaS sales at several customers (including 3 companies that he's successfully bootstrapped with his co-founder Kyle Conarro). This is a must-listen for any indie hackers or bootstrap founders.

A few topics covered in the call are:

• Landon's approach to finding new (validated) business opportunities
• How early conversations with potential customer helped Landon and Kyle decide what to build
• Where to find bigger customers