How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show? The shift happens when you stop choosing between an audience or a community and realize you need both. Listen to this week's episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your successful business. In this episode of the podcast, I talk about: Why audiences are overrated Why communities are more important The TRUE definition of community The weird world of rewarding hate on social media How cancel culture impacts community growth Why social media audiences are here for the show Megaphones vs. Sewing Circles My challenge to ALL online community leaders The Realness Factor (do you have it?) The struggle to automate personal connections …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/226