You may know him from collaborations such as the IHDR-502, IHDR-602, or the more recent IHDR-434; well, strap in and listen to the stream of well-read consciousness that is our brother Jason Pecarich, founder of Division Road. We talk about his collaborations with Iron Heart, his bold move from Seattle store to  Central Virginia immersive experience, and we take a deep dive into the topic of wool... Enjoy!

Talking points via the Iron Heart Forum:

https://www.ironheart.co.uk/forum/index.php?topic=17221.0