This holiday shopping season could be make or break for businesses on the edge

The next few weeks are normally crucial for retail businesses that rely on Black Friday and holiday shopping. But 2020 is anything but an ordinary year -- so what should shoppers and store owners expect this season? Is Black Friday even going to be a thing? How is the sales strategy changing? And how pivotal is this holiday shopping season for small businesses who have just been annihilated by the coronavirus pandemic? Sheri Lambert, Assistant Professor of Marketing and Supply Chain Management at Temple University’s Fox School of Business joins KYW Newsradio In Depth to talk about the ways holiday shopping is changing this year, and what businesses have to do to pivot and keep up.

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