We’re sharing “‘Medium Stories” from The Dallas Morning News’ sister company, Medium Giant, a creative marketing agency. In this episode, The News' executive editor Katrice Hardy talks with Medium Giant president John Kiker about:

• What makes a great story from the perspective of an editor
• How the multifaceted nature of storytelling formats can be used to meet people where they are
• The surprising correlation between journalism and advertising when it comes to storytelling
• Why it’s so important to bring light to stories that would otherwise go untold
• How journalistic storytelling is going to evolve over the next decade

Subscribe to the show by searching for “Medium Stories” wherever you get your podcasts. 

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