Trade shows, conferences, and events are back and back big. But do you know how to optimize your participation in these events? It’s very likely that you’re showing up but wasting a lot of potential opportunities to generate leads, move sales opportunities along and close new customer business. We’ll discuss a variety of event-related tactics that will definitely improve your ROI on the large event investment associated with most conferences and trade shows. There are a number of tricks and techniques that help you attract the right people and repel the wrong people. We’ll also cover how to optimize the follow-up, so no lead gets left behind.

What we’ll cover in the show –

• How to create an event plan before you leave for the event and then how to make sure you execute that plan during the event


• Why less, but more qualified leads, are better than a ton of business card non-leads


• How to use your marketing automation platform to automate everything associated with nurturing leads from your events


• Why speaking at events MUST be part of your event strategy


• What in-show promotions work the best to generate real sales opportunities