How do you compete against a competitor who is selling an almost identical product? In this episode, the History of Advertising Podcast speaks to Judie Lannon to find out how Persil first dealt with the thorny issue of Ariel.
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How do you compete against a competitor who is selling an almost identical product? In this episode, the History of Advertising Podcast speaks to Judie Lannon to find out how Persil first dealt with the thorny issue of Ariel.