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In this episode, Dr. Zach Thompson and Dr. Spencer Dupre interview Callan Faulkner, an AI expert, about the use of AI in automating and scaling businesses. Callan shares her journey in the field of automation and how she uses AI to streamline processes and improve efficiency. She emphasizes the importance of providing context and information to AI tools to get accurate and personalized results. The conversation covers topics such as automating social media posts, building email drip campaigns, developing brand voice, and using AI as a therapist or life coach. Callan Faulkner discusses the possibilities of using AI in relationships and therapy. She introduces Claude, an AI chatbot that can serve as a therapist and provide support in various areas of life. Callan explains how she has built a Claude project that serves as her personal therapist, knowing her life story and providing guidance based on her specific needs. She shares examples of how Claude has helped her and others in different aspects of life and business. Callan also discusses the importance of maintaining energy and using AI to work smarter, not harder.keywordsAI, automation, efficiency, marketing, social media, brand voice, email drip campaigns, chat GPT, Loom, report of findings, therapy, life coach, AI, relationships, therapy, Claude, chatbot, personal therapist, life story, guidance, business, energy, work smarter

Takeaways

• AI requires context and information to provide accurate and personalized results.
• Automating social media posts and email drip campaigns can save time and improve efficiency.
• Developing a clear brand voice is essential for effective AI-generated content.
• Using tools like Loom and AI can automate the report of findings process in chiropractic clinics.
• AI can be used as a therapist or life coach by providing personalized responses and guidance. AI chatbots like Claude can serve as personal therapists and provide support in various areas of life.
• Building a Claude project that knows your life story and specific needs can be highly beneficial.
• Using AI can help maintain energy and work smarter, not harder.
• AI has the potential to revolutionize the way we approach relationships, therapy, and business decisions.

• AI as a Therapist or Life Coach
• Developing a Clear Brand Voice with AI Working Smarter, Not Harder with AI
• Building a Personal Therapist with Claude

• "AI makes me more human because I am automating so much stuff that drains me completely."
• "AI gets you 80% there. You still need to edit and fine-tune the output."
• "AI helps you consume information at a rapid rate, allowing you to focus on applying the knowledge."
• "Claude will save marriages, swear."
• "When you build a Claude project, it knows everything about me."
• "I don't want to burden anyone and hold everything in. And that is when it all crumbles."

Sound Bites

Chapters00:00Introduction and Guest Introduction08:37Using AI to Automate Social Media and Email Drip Campaigns13:33Developing a Clear Brand Voice with AI19:18Automating the Report of Findings Process22:52AI as a Therapist or Life Coach27:55The Power of AI in Relationships and Therapy31:12Working Smarter, Not Harder with AI35:14Revolutionizing Relationships, Therapy, and Business with AI