In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Execute to Win, Lee Benson. [caption id="attachment_286822" align="aligncenter" width="1920"] Improving Companies’ Results with Lee Benson of Execute to Win[/caption] Lee introduced us to his MIND methodology, an acronym for Most Important Number and Drivers. This approach is a game-changer in how organizations set goals and drive value creation. Traditional goal-setting methods often fail to foster the behaviors necessary for genuine value creation within a company. Lee's methodology bridges this gap by connecting culture directly to value creation. The core of the MIND methodology is the alignment of every team member's efforts towards improving the organization's most important numbers. It's akin to a sports team working in unison to win a game. This focus ensures everyone's energy is directed towards the same end goal, fostering a sense of unity and purpose. Lee's definition of value creation extends beyond the material. He includes emotional energy and spiritual aspects, presenting a holistic view that resonates deeply with CEOs and leaders. As Lee puts it, a CEO's role is continually increasing the organization's value, necessitating intentional methodologies and strategies. Lee shed light on his work with organizations through programs like the "quickstart" initiative, which helps companies implement the MIND methodology swiftly and effectively. He also spoke about "Execute Masterminds," a program designed for CEOs who are determined to accelerate their organization's value. These programs underscore the importance of surgical leadership development, customized to meet each organization's unique needs. Key Points from the Episode: MIND methodology: Most Important Number and Drivers Connecting culture to value creation Traditional goal setting and driving behaviors Holistic definition of value creation CEO's role in increasing organization's value Quickstart program for implementing MIND methodology Execute Masterminds for CEOs About Lee Benson: Lee Benson is a seasoned entrepreneur and business strategist with a remarkable track record of founding seven companies over the last 25 years, achieving exits ranging from millions to nine figures. Beyond his entrepreneurial success, Benson has collaborated with hundreds of leadership teams across various industries and sizes, from small teams of four to large corporations with over 40,000 employees, encompassing for-profit and nonprofit sectors.  His primary focus has been on enhancing the rate of value creation, crucial for boosting cash flow, profit, and impact. To address the common issue of overemphasis on process at the expense of outcomes, Benson developed the MIND Methodology (Most Important Number and Drivers Methodology). This innovative business operating framework ensures that teams prioritize actions that improve their Most Important Number, fostering more effective and efficient value creation. About Execute to Win: Execute to Win (ETW) is a company deeply committed to value creation, viewing it as essential for the growth and health of organizations and communities. With a mission to accelerate the pace at which individuals and organizations can contribute meaningfully to the world, ETW emphasizes the importance of creating value in every aspect of its operation.  This obsession with value creation permeates the company's culture, finding its way into team meetings, casual conversations, and even festive celebrations. ETW holds the conviction that through fostering value creation, they can play a pivotal role in crafting a better future. They believe that when people and organizations focus on creating value, they enhance products and services and address real-world challenges, generating employment and advancing society. Hence, ETW is dedicated to empowering others to realize their potential and significantly contribute to the world. Links Mentioned in this Episode: Want to learn more? Check out Execute to Win website at https://etw.com/ Check out Execute to Win on LinkedIn at https://www.linkedin.com/company/execute-to-win/ Check out Lee Benson on LinkedIn at https://www.linkedin.com/in/lee-j-benson/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.