This YouTube webinar transcript captures a discussion about innovative urban development and zoning policies, specifically highlighting the successful transformation of downtown New Rochelle, New York. Experts, including a researcher, a developer involved in New Rochelle’s changes, and the city’s mayor, analyze the shortcomings of traditional targeted incentives for development and the obstacles developers often face. They explain New Rochelle’s strategic shift towards a comprehensive approach involving form-based zoning, a pre-approved environmental review, and community benefit bonuses, facilitated by a partnership with a master developer. The conversation details the positive outcomes, lessons learned, and the potential applicability of New Rochelle’s model to other cities seeking sustainable and predictable growth.