Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need.
In this episode of Mistakes That Made, I talk with email marketing and storytelling expert Tarzan Kay about the dangers of online courses and coaching that use persuasive marketing tactics to take advantage of people. We talk about how these tactics can work on even the savviest of business people and how this can be detrimental to those who are new to the online business world.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
- Tarzan Kay
- Tarzan Kay on Instagram: @tarzan_kay
- Episode 2: Going and Growing Too Slow with Belinda Weaver
- Eman’s Email Rules
- Join Like a Boss, my 12-week mastermind for copywriters
- Listen to my private podcast: Like a Boss – Success Stories from Graduates
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco
And if you’re interested in working with me, visit emancopyco.com/contact
Loving the podcast?
- Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
- Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
- Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
Want to learn with me?
- Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz
- Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
Say hi 👋🏽
- Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
- Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit