One Clever Hotel Ad, A Resort Brand’s Climate Warning and Avoiding AI Hype
The Ritz-Carlton’s “Late Checkout” campaign, featuring Josh Hutcherson, won a Gold Lion at Cannes for its creative approach to luxury advertising, outperforming 181 other brands. Meanwhile, Iberostar warned that climate change is the greatest threat to its beachfront properties and called for increased investment in sustainable tourism efforts. At the Skift Data+AI Summit, travel investors emphasized the importance of solving real problems over AI hype and noted that future winners may emerge by building on earlier innovations in the sector.
- Ritz-Carlton Ad Gamble Pays Off at Cannes Awards: 'Late Checkout' Takes Gold
- 3 Travel Startup Investors Warn Founders Not to Fall for AI Hype
- 'Climate Is Our Number One Risk': Iberostar Pushes for Tourism Sector Action
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