With a background in corporate law as well as beauty pageants, Jeff Lee leveraged his unique history and interests to create award-winning desert island beauty products, ie DIBS. DIBS focuses on makeup essentials designed to deliver a flattering finish with no-nonsense application and good-for-you ingredients.

In today's episode, Jeff explains how having a legal background allows him to think differently than other brand founders.

Jeff also shares:

• How he approaches the brand with a great sense of mission
• One major advantage of being a DTC brand
• His team's approach with communicating with the DIBS community and ensuring customer inclusivity is felt throughout the brand
• Tips on lessons he has learned while growing the brand

You'll also hear Jeff's plans for future expansion of DIBS.

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