The Entrepreneurial Author: Writing Books that Sell Your Services
Tired of pouring your heart into writing a book, only for it to gather dust on the virtual shelves? Discover how to turn your book into a profitable lead generation machine with Chris Benetti, the Perth-based author marketing expert. In this insightful episode, Chris reveals game-changing strategies to leverage your book as a front-end asset, driving a steady stream of high-ticket clients and recurring revenue.
Through compelling case studies, you'll learn how Chris's clients are generating up to $20,000 per month in recurring income by giving away their books for free or via a "free plus shipping" offer. Chris shares insider secrets on crafting irresistible one-time offers, order bumps, and backend funnels that convert book readers into paying customers for your high-end services.
You'll also gain valuable insights into Chris's entrepreneurial journey, including his smart approach to leveraging podcasting for strategic partnerships and his top tip for consistently generating leads without burning out. Whether you're an aspiring author or a seasoned entrepreneur, this episode is a masterclass in turning your book into a profitable business asset.
Recommended Book: "The 100 Page Book" by Mike Capuzzi
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