Mills McQueen: How Traditional Nutrition Values Fuel Modern Wisdom (Part 2) | MMP #337
Mills McQueen is a filmmaker and entrepreneur, passionate about health and wellness. He is the CEO & Founder of wellness companies Mineral Health, Mycro, and media brand Ceremony. Last week, Mills launched Dos, a potato chip brand using only potato, salt & tallow for a healthier, more flavorful snack. Combining his branding expertise with a commitment to quality, Mills has created a unique product that stands out in the market.
Key topics discussed:
- Return to traditional nutrition and art, emphasizing single-ingredient foods and authentic connection.
- Impact of modern technology on human connection and attention spans.
- Building authentic brands through long-form storytelling and genuine customer relationships.
- Anti-conformist approach to life and business, focusing on constant reinvention and personal conviction.
- Challenges and successes in developing products aligned with a health-focused nutritional philosophy.
Timestamps:
(00:00) Return to Tradition in Nutrition and Art
(02:00) Rise of Long Form Storytelling
(03:00) Class System and Consumption of Art
(06:00) Re-evaluating Healthy Food and Business Practices
(07:00) Building Authentic Brands through Content
(09:00) Entrepreneurship and Ethical Marketing
(13:00) Anti-Conformist Approach to Life and Business
(16:00) Developing Products with Authentic Conviction
(18:00) Importance of Naivety and Simplicity in Business
(26:00) Gratitude and Friendship with Founders
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