How did David Beckham speak 9 languages and demonstrate that AI can improve video performance by 1,200%
How can we create campaigns when we can't shoot with real models or spokespeople?
The answer is Artificial Intelligence, and it’s becoming accessible and affordable for companies to use in the public relations, training and many other applications at a
Advertising giant WPP sent unusual corporate training videos to tens of thousands of employees worldwide in English, Spanish and Mandarin - all less than the price of a movie ticket. The person doing the talking was an AI character generated by London based start-up Synthesia. In 2019 the company helped David Beckham appear to deliver a PSA on malaria in 9 languages, including Hindi, Arabic, and Kinyarwanda, spoken by millions of people in Rwanda. The application allows up to 34 languages to be spoken.
I talk about this and how the application can be used for many forms of presentations by public relations and marketing teams.
Why do we need this? Because viewers retain 95% of a video’s message compared to 10% when reading text but due to COVID it's increasingly difficult to bring people together for real-world shoots.
I also talk about the opportunity represented by Rosebud.ai which specializes in making the kind of glossy images used in e-commerce or marketing. Last year the company released a collection of 25,000 modelling photos of people that never existed, along with tools that can swap synthetic faces into any photo. More recently, it launched a service that can put clothes photographed on mannequins onto virtual but real-looking models.
If you want to tell visual stories but can't get the people to a shoot, or frankly want to save time and money, AI technology has become so powerful that it is making a greater impact on the audience than humans with dubbed voices. According to RealEyes testing, the improvement can be upto 1,200%
Listen to how AI and this new breed of martech companies could solve the problems presented by COVID, and even creates opportunities regardless of the health of the world.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of
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