Sam Cavanagh is the National Executive Producer for Austereo - Australia's largest radio network. This basically means he's responsible for the creative output, and ultimately the ratings success of some of Australia's most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O.

"But what's this got to do with improving the marketing of your small business?" I hear you ask.

Plenty!

Sam has spent a lot of time recently mulling over and implementing the concept of turning listeners in to raving fans - it's a complete mindset change as Sammy explains; one that once you get your head around has a major positive impact on your business. Listen up ...

The post #117 How to create raving fans in your business. AKA build customer loyalty. appeared first on Small Business Big Marketing.

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