I’m Pratima Aravabhoomi, pronounced pruh-TEE-muh AH-ruh-VAH-BHOO-mee, a former Apple consultant who designs meaningful quotes into stylishly simple wall art.

Inspired by the moment that changed my life, I couldn’t help but wonder if meaningful quotes had the same effect on other people as it had on mine. I researched and found that many successful people like Oprah Winfrey had surrounded themselves with meaningful quotes to focus on the important things in their lives.

Based on design principles I learned at Apple, I started experimenting with typography, calligraphy, and hand lettering to create deceptively simple designs. Starting from hundreds of concept sketches and with meticulous attention to detail she perfects each design to preserve the authenticity of the message.

“I truly believe If not for the five words on my kitchen wall ‘darkest hour is before dawn’, I might have ended my life. And because of how incredibly helpful this quote was for me in my darkest times, I started to collect motivational quotes. I started to use them as reminders, as focus points, as inspiration to achieve my dreams on a daily basis. I wanted to do the same for others. That is how Craft Street Design was born"

https://craftstreetdesign.com

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