In this episode, Jodi is joined by guest Brit Bozik, a content specialist, to explore the powerful world of content repurposing. They discuss the misconceptions around content creation and repurposing, and how to effectively reach and engage your audience. Brit shares her repurposing formula and practical tips for turning one piece of content into multiple touch points across different platforms. Jodi and Brit delve into how book authors can leverage content repurposing to amplify their book's message and engage with their audience. The episode ends with a reading recommendation, providing valuable insights into content repurposing and engaging book marketing strategies.

Time Stamps: 00:00 Introducing Brit Bozick: expert in content repurposing.

05:24 Content repurposing maximizes reach, engagement, and consistency.

09:30 Content strategy involves creation, audience, and repurposing.

11:02 Repurposing formula: break, themes, content types, socials.

16:05 Business owners have an advantage writing books.

16:52 YouTube blooper video still resonates with fans.

22:07 Subscribe to author entrepreneurs lab for more

Keywords: Brit Bozik, Jodi Brandon, book publishing, entrepreneur, business, writing, publishing, marketing, content specialist, podcasters, speakers, authors, coaches, content creation, content repurposing, strategy, creativity, design, authority, niche, business growth, social media, engagement, messaging, brand messaging, book authors, content strategy, value, promotion, social content, book recommendation, Taylor Jenkins Reid, one true love, business owners writing books, entrepreneurs writing books

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Content Repurposing Formula: https://thatcreativegirl.myflodesk.com/repurpose-formula

Venn diagram graphic: https://drive.google.com/file/d/1TW7eCcehTCj1Oamgo1IbFgUiSMphrKU9/view?usp=drive_link

About Our Guest:

Brit Bozik, a content specialist supporting podcasters, speakers, authors and coaches who feel stuck and overwhelmed with content creation. Unlike traditional content managers, my expertise lies in repurposing your existing content to amplify your message, strengthen your leadership, and elevate your online brand.

 

With my Content Power Up signature offer and Repurposing Formula, I combine strategy, creativity, and design to help you establish authority within your niche and accelerate your business growth.

https://www.thatcreativegirl.com/ig-links/

https://www.instagram.com/thatcreativegirl.brit

Freebie - https://thatcreativegirl.myflodesk.com/repurpose-formula

LINK TO FULL RAW EPISODE TRANSCRIPT: https://docs.google.com/document/d/1REtuo5QXZUHzUZgYUjAutj-nKMxNZS-8-nRaNuBOU6U/edit?usp=drive_link