In our second interview podcast of November 2018, Doug Hall provides an overview of his latest book, "Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System" (This is Tripp's third interview with Doug. Link here for the first interview and here for the second.) Highlights include: Inventing "big ideas" for clients, as they entered the "Killing Zone" Applied innovation, using the Deming Philosophy How to "Find, Filter, and Fast-Track" big ideas Happy clients, paying big money, but the ideas did not happen Half the potential value of the big ideas is lost in internal development efforts The independent parts of organizations work to promote their own silo The average new product idea has a 95% failure rate in the market place What's wrong with project management? Innovation projects have uncertainty Problem solving with data-driven methods Big ideas are easy – making them real is hard A major obstacle is a reliance on opinions vs data Shifting innovation from an art to a science What to take away from this book? All products follow a life cycle, from birth to death Innovation for extending product life How to create an innovation culture Innovate or die Obstacles to innovation – Lack of Leadership and Lack of a Process Brain Brew Whiskeys for mass customization Don't feel you need to do "all" of the Deming Philosophy Just get started! How to receive a special gift from Doug - go to gift