#104: The Art Of Achieving RIDICULOUS Goals w/ “The Real Life Wizard of Oz” Steve Sims
Key Takeaways:
[6:59] The insights Steve got working with Elon Musk
[11:05] Steve's superpower - not caring what people think about you
[16:48] The story of the private dinner Steve arranged in front of David’s Michelangelo
[26:33] Why you need to create an experience for the people you're working with
[32:16] Selling a "reaction" rather than a product
[38:54] Aspirational vs solution-based marketing
[43:43] Why you should always just get straight to the point with your customers
[48:54] How Steve & his wife Claire have kept their relationship strong
[6:59] The insights Steve got working with Elon Musk
[11:05] Steve's superpower - not caring what people think about you
[16:48] The story of the private dinner Steve arranged in front of David’s Michelangelo
[26:33] Why you need to create an experience for the people you're working with
[32:16] Selling a "reaction" rather than a product
[38:54] Aspirational vs solution-based marketing
[43:43] Why you should always just get straight to the point with your customers
[48:54] How Steve & his wife Claire have kept their relationship strong
Activity