571: Brand Clarity Suzanne Tulien
– The Sharkpreneur podcast with Seth Greene Episode 571 Suzanne Tulien
Suzanne Tuline has passionately serving clients by guiding them through a powerful strategic internal brand definition strategy, infusing it into the business and helping my clients truly walk their talk for the past 28 years. Speaking and training is in her DNA!
Suzanne started her career working with a dynamic marketing and training firm. She helped design and facilitate marketing training workshops across the U.S. Then, as creative project manager for a global consulting firm, she dove into managing the internal brand acquisitions of 13 firms and the acculturation processes to be merged under one corporate entity.
Suzanne authored The 6 Myths of Small Business Branding e-book, and co-authored BRAND DNA; Uncover Your Organization’s Genetic Code for Competitive Advantage, as well as a plethora of brand articles published on BrandChannel.com, eHotelier, Go-To-Market Strategies, Innova, and others. Her new book is titled Personal Brand Clarity; Identify, Define & Align to What You Want to Be Known For.
Listen to this illuminating Sharkpreneur episode with Suzanne Tulien about building brand clarity.
Here are some of the beneficial topics covered on this week’s show:
● How a business’s logo represents the brand, it is not the brand itself.
● Why entrepreneurs need to know their brand to know what they’re marketing.
● How solopreneurs need to become the core brand of their business.
● How the key is making a brand that is seamless across all platforms.
● Why business owners need to make a promise and then follow through on it.
Connect with Suzanne:
Guest Contact Info
@SuzTulien
facebook.com/brandascension
linkedin.com/in/suzannetulien
Links Mentioned:
brandascension.com
personalbrandpresence.com
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