Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo
In a fast run through the Javits Center prepping for 120,000 visitors, here’s a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon!
Thanks to NY Road Runners – the creator of the largest marathon in the world — I spontaneously interviewed five lead NYRR partners about why these brands invest in events.
Gain insights from representatives of TCS, New Balance, United Airlines, MasterCard, and Citizens Bank, as they discuss their motivations and the impact of their sponsorship. Highlights include New Balance’s massive retail setup, TCS’s Future Athlete Project showcasing innovative sports technology, Mastercard’s data on the marathon’s economic impact on small businesses, United Airlines promotion and travel tech and Citizen’s goal to “edutain.”
Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being. Join us for a 15-minute deep dive into the world of marathon sponsorships!
KEY MOMENTS:
00:18 Sneak Peek at the Javits Center thanks to NY Road Runners
00:52 Interview with TCS and New Balance
02:03 Exploring the Exhibitor Hall
04:30 TCS’ Future Athlete Project with a “digital twin”
06:43 Mastercard’s Impact on Small Businesses
08:14 United Airlines’ Long-Term Sponsorship
10:12 Citizens Bank and Community Engagement
Resources:
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