Hospital Liaison Sales and Service Strategies with Noah Fleming | E.10
Why every hospital liaison team needs effective sales training – and why there’s more to successful hospital referral generation than just doing good work.
In Episode 10 of The Healthcare Leadership Experience, Lisa is joined by Noah Fleming.
Noah is the author of The Customer Loyalty Loop, Why People Buy, Buy More, and Buy Again.
He is a strategic marketing expert and CEO of the Fleming Consulting Company. He has also provided coaching and consulting services for thousands of businesses and executives on customer service and marketing.
As Adam comments: "I believe anybody can be a great salesperson. …there are some people that are truly born salespeople, but for the rest of us, if we can understand those simple concepts, we can do really well in sales, the physician liaison."
This episode is sponsored by VIE Healthcare Consulting® which has proudly helped hospitals save $752 million since 1999.
In this episode you’ll hear:
- Simple and effective ways to sharpen the sales saw "And we can always ask that simple question. Am I doing something? Am I communicating in a way that’s meaningful, memorable and personal? And to me, that’s a really simple way to continually sharpen that saw."
- Why listening is underrated in hospital physician liaison roles – and discover the difference between a valid customer complaint, and an invalid customer complaint.
- The emerging role of virtual marketing services for hospital liaison teams, the importance of role-play – and why basic training shouldn’t be overlooked in physician liaison. ".., doing some role-playing either with somebody else in a non-threatening fashion.. is incredibly valuable. It’s just a matter of being comfortable with the uncomfortable."
- Why email is not the default tool for sales communication. "…if you want to break through either in sales, as a physician liaison, whatever it is, pick up the phone…."
Connect with Noah:
🎧 podcasts.apple.com/ca/podcast/the-evergreen-show/id1257932590
Connect with Lisa: