Here are some of the topics Ron had the opportunity to discuss with Bert Herrero and Joel HernandezCreating a balance as a family owned businessBert’s passion for re-investing in his community, including his partnerships with ministries around South FloridaHow COVID-19 has impacted First Priority AudioTheir innovative use of social media marketing to drive company growthTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au145SHOW NOTESBert and Joel are cousins running the family business, First Priority Audio. Bert started his entrepreneurial journey early, at the age of 18, installing and servicing satellite dish installations throughout South Florida. His cousin, Joel Hernandez started his own AV integration company in the early 2000’s, and later joined forces with Bert at First Priority Audio in 2014.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.