Lorraine Marchand is Executive Managing Director of Merative (formerly IBM Watson Health) and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and has cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School and is an adjunct professor of innovation and entrepreneurship at Yeshiva University’s Katz School of Science and Health. She is also an investor-member of venture firm Plum Alley. Her new book, THE INNOVATION MINDSET: Eight Essential Steps To Transform Any Industry, was recently published by Columbia University Press.