Steve Mckee, Founder, and President of McKee Wallwork & Company, an award-winning integrated marketing firm, and author of Power Branding: Leveraging the Success of the World's Best Brands, and When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It, shares insights on how to understand the non-rational ways your customers and prospects make decisions. Learn how to apply this knowledge to your marketing efforts to attract more of the right customers, and close more sales.

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Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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