295: Writing and Developing Recipes - From Culinary School to Working in a Restaurant to Blogging with Leslie Jeon

Episode • Mar 9, 2021 • 47m

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon.

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Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog.

Writing and Developing Recipes

As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we’re producing day in and day out –– recipes! While those other elements are important as you’re working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog.

That’s why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog.

In this episode, you’ll learn:

What culinary school was like
Why you might want to include volume and weight measurements on your blog
How to write standardized recipes for your blog
How to test recipes for your blog
Why having recipe testers are important
How to properly credit recipe inspiration
If you can over-communicate when publishing recipes

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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