Episode 114 / Do you wonder if a secret pen name is for you? Do you want a sustainable long term writing career? Romance and nonfiction author Zoe York joins us to discuss secret pen names, how she iterates her goals, and gives out of the box marketing tips. Also why Tik Tok is working now and Facebook is stagnating for authors Show notes: Why Zoe started a pen name and why she keeps it secret Why she writes nonfiction for authors and why she recommends other authors give nonfiction a try What tools Zoe uses for goal-setting The Series 2.0 concept and how it gives you progressive career growth  When it’s time to change your goals The importance of understanding your goal profile Where social media like Tick Tok fits with your goals Out of the box marketing ideas  Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. Links:  Episode 51, Zoe York on Goal Setting: https://wishidknownforwriters.com/zoe-york-on-goal-setting/ Books:  Writing from the Middle  Romancing the Beat Build a BookSend us a text📌 Send us your favorite moments and lessons learned for our 300th episode: https://www.speakpipe.com/WishIdKnownThenSupport the show🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices❤️ Jami’s books https://amzn.to/3wSraA5🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast