In this episode, Shamus Madan converses with Michael Sikand about the potential of his climate finance app, Climatized. They discuss Sikand's media company, Our Future, and the importance of honesty and audience building. The conversation also explores the future of short-form content and the role of platforms like TikTok. They delve into the power of storytelling in business, user engagement, and expansion strategies for the Our Future brand. The episode concludes with Sikand sharing advice for the next generation in business. Hey everybody, welcome to the MBIT podcast in which we discuss personal finance, tech, and entrepreneurship. Today we whipped up a wonderful episode for you guys as a very special guest Michael Sikand, joins us to talk about his business Our Future which is a media company designed to educate GenZ on business. Find OurFuture's Content Here: https://www.tiktok.com/@ourfuturestories?lang=en Twitter of Guest: @michaelsikand Twitter of Host: @mbitpodcast (0:00) Introduction and guest introduction: Michael Sikand (1:29) Discussion on Climatized: A climate finance app and its potential (5:57) Michael Sikand's media company Our Future: Focus on honesty and audience building in business (10:00) Future of short-form content: Role of TikTok and Blue Ocean Strategy (13:37) The power of storytelling in business and starting early (15:25) User engagement and expansion strategies for Our Future brand (18:36) Challenges and investment in business expansion (20:54) Importance of branding in podcasting (21:03) Advice for the next generation in business (22:34) Conclusion of the episode with Michael Sikand