Welcome to episode 69 of the Food Blogger Pro podcast! This week, Bjork chats with Jocelyn Delk Adams from Grandbaby Cakes about growing her audience and building her brand by way of National TV.

If you’ve ever dreamed of being a TV star, starting a food blog probably wasn’t your first idea for how to get there. However, for Jocelyn Delk Adams of the popular blog Grandbaby Cakes, her food blog was just the ticket she needed.

Jocelyn started her TV career with her local TV channels, then slowly moved up to the big networks. She’s now been seen on National shows such as Rachel Ray and the Today Show. She loves where her experiences have taken her and attributes much of her blog’s success to her effort to get her blog in front of new faces via TV appearances.

In this episode, Jocelyn shares:

• How she transitioned from running her blog as a side-gig to a full-time thing
• How she secured a contract with Pillsbury after just 5 months of blogging
• Why she thinks of her business as a brand, not a blog
• Whether people are natural-born TV stars or not
• What kind of equipment to expect to have on hand on TV
• Why TV appearances can help you attract brands
• Why she decided to create a Craftsy class
• How she got to be on national TV
• Whether she enjoys the hustle, or if she does it because it’s necessary

Resources:

• Grandbaby Cakes
• Make Mine Mini Craftsy class
• I am Baker
• Grandbaby Cakes on Facebook, Instagram, Twitter, and Snapchat

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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