Alex Williamson, CEO and co-founder of Asteya, and previously the Chief Brand Officer of Bumble, shares her transformative healing journey.  She started with Asteya, an insurance company that helps protect one's income, to bring income protection to the forefront.  During our conversation, Alex discusses the importance of mental and physical health as well as financial health. She tells her story of healing, explains her company’s mission and what income insurance can do for women.  Also, she speaks about the dynamic between women and men regarding family planning and their careers.

Alex’s turning point and her healing journey

Alex tells us about her passion for Bumble’s mission, yet how taxing her work and travel responsibilities were. Needing a break, and recognizing that she was a pivotal moment, she departed on an intense healing journey.  During this time Alex started to think about how she could help others find opportunities to heal from illnesses and pain as well as the role that finances play in mental and physical health and wellness. Upon her return, recognizing how beneficial her medical leave was to her, and in hopes of providing more people with access to products that could help them protect their finances while healing, she moved on from Bumble and started with Asteya.

Asteya and income insurance

Asteya is an income insurance company, and it is their mission to provide income insurance for everyone of every income bracket and every profession; they also aim to help bridge the gap and the cost difference for men and women. Asteya can help safeguard your financial future. It is the first of its kind as it is fully digital, and you can go from you quote to policy in minutes. It can be used as a supplemental policy or as sole income protection.

The name Asteya

Alex learned of the word Asteya during her wellness journey. It means non-stealing, or to not take more than you need or deserve from the earth, from others, or from yourself. Alex recognizes that you steal from your future if you're not taking care of your health today or if you're not taking care of your finances. 

Family planning

For women considering family planning, whatever you decide to do when it comes to motherhood and careers is the right choice for you. Alex suggests when family planning to manage your stress and to enjoy life as much as possible. She recognizes mothers as more tenacious in their career and as a force to be reckoned with. Alex and Tara also discuss the dynamic between men and women regarding family planning and careers, stating that if someone challenges how women are going to juggle their career and family, they should also challenge how men will show up for their family at home.

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