In this episode of the Hustle and Flowchart podcast, host Joe Fier is joined by Gert Mellak, an expert in search branding and online reputation optimization. They delve into the power of branded searches and how businesses can boost their online reputation. Gert shares insights on the importance of consistency, controlling search results, and leveraging SEO techniques to stand out from competitors.

Podcast Highlights:

[00:05:22] The importance of consistent information for search engines to determine brand identity.

[00:10:17] Strategies for updating social profiles and public links when rebranding or launching something new.

[00:14:45] The role of branded searches and how brand awareness leads to increased searches on Google.

[00:19:30] Controlling search results and maintaining a positive online reputation.

[00:23:15] How to optimize content and websites to improve search engine rankings.

[00:29:02] Utilizing structured data schema code for better search engine understanding.

[00:35:10] The risks and potential consequences of updating old threads to improve search engine rankings.

Resources:

- Ahrefs Webmaster Tools (free tool to monitor SEO health) This SEO series is brought to you by Ahrefs. Ahrefs helps you scan your website for over 140 common SEO issues, gives you detailed insights into your backlinks and keyword performance, and sends you automated email alerts about your website's SEO health. It's an invaluable tool for anyone looking to optimize their website's SEO performance.

- CaliQ Pro: Software for simplifying search branding processes

Two other episodes you should check out:

• Revolutionizing SEO with AI: Unlocking the Future of Digital Discoverability with Gert Mellak
• The AI Revolution: Exploring the Power and Profit of Future Tools with Matt Wolfe

Connect with Gert Mellak:

Website - SEO Leverage

Connect with Joe Fier:

Email: joe@hustleandflowchart.com

Episode Summary:

In this episode, Joe Fier welcomes Gert Mellak, an expert in search branding and online reputation optimization. They explore the power of branded searches and how businesses can boost their online reputation. Gert emphasizes the importance of consistency across platforms and provides strategies for updating social profiles and public links. They discuss the impact of brand awareness on Google search results and the need to control search results to maintain a positive reputation. The episode also delves into optimizing content, utilizing structured data schema code, and the risks associated with updating old threads for improved search engine rankings.

Table of Contents:

- Importance of Consistent Information

- Updating Social Profiles and Public Links

- Brand Awareness and Branded Searches

- Controlling Search Results for a Positive Reputation

- Optimizing Content and Websites for Better Rankings

- Using Structured Data Schema Code for Search Engine Understanding

- Risks of Updating Old Threads for Search Engine Rankings

Conclusion:

In this episode, Joe Fier and Gert Mellak shed light on the power of branded searches and how businesses can optimize their online reputation.

They discuss the importance of consistent information, controlling search results, and utilizing SEO techniques to stand out from competitors.

Listeners gain valuable insights on optimizing content, leveraging structured data schema code, and the potential risks associated with updating old threads.

Tune in to learn how to boost your online reputation and stay ahead in the ever-evolving world of search branding.

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