It takes massive grit and passion to build a career and successful business from the ground up.   However, the courage and determination it takes to evolve and pivot into a new lane and business model is off the charts at our age.  Enter Deena Von Yokes, who after 40 plus years of running her own business, discusses her personal journey of taking a leap into a career path.  Deena built a thriving and financially successful stylist business and elite salon through paying her dues, learning the ropes and channelling her leadership skills and network.   Being a business owner in this industry, and practicing a trade that requires being behind a salon chair, eventually has taken on a physical toll.  Deena refuses to let go of her passion, but instead is doing what we all think about-- pivoting.  Starting an academy for other emerging stylists and a deep mentorship program, Deena is sticking with what she truly loves and taking it to a new level.  Contributor to Forbes and other acclaimed publications, Deena honestly discusses the trials and tribulations of taking a new career direction as a 10 times 5.  Oh...and she is funny as hell.

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