Alfredo Hurtado's LinkedIn bio declares him "The most dangerous man in the world." Back in the early days of Twitter, he became infamous as the "Bad Boyfriend." This man breaks every personal branding rule in the book. Still, his fearless marketing tactics have worked for the many brands he has worked on, including Bacardí, Calvin Klein, Cerveza Sol, Gatorade, and Hennessy, among many others. Today, he's the co-founder of Swordmaker Studios and the creative director of HOLY JOE, a Los Angeles-based streetwear brand. HOLY JOE was accepted into Licensing International's inaugural Diversity and Inclusion Accelerator Program in 2021 and is now one of the fastest-growing Hispanic-owned clothing labels. In this episode, we dive into what it means to be a bold marketer and have an unapologetic view of who you are and how you show up. We also talk about what happens when it backfires. Alfredo's tactics are not for the weak, but there is a lot to learn from someone who doesn't care what anyone thinks and has truly made it his own way.