You are always going to be paid for the value that you can create in the marketplace. Today, Alex (@AlexHormozi) shares with us the steps in the four quadrant model that helps you solve your cash flow issues and a math example that uses all these steps.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:07) - Cash flow issues: acquire customers, increase value per customer.

(1:58) - 1st step: add upsells to products, introduce customers.

(4:32) - 2nd and 3rd steps: add-on services, offer 10% discount.

(6:28) - 4th step: tie continuity into acquisition process, downsell upsell.

(8:42) - Math example: upfront earnings in first 30 days.

(13:20) - Research on customer retention: expansion revenue, Ascension.

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