ASMR and the SaaSification of Experience (feat. Gary Benerofe)
On Headless, Influencers, and Live Streaming
- What does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior.
- “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - Gary
- Product market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.
- The law of platforms is always evolving.
- “The platform always evolves where its ecosystem performs R&D for it, and then it makes its strategic bets and product roadmap based on what's getting market share, and in this case, capital allocation.” -Phillip
Associated Links:
- Learn more about Gary Benerofe
- Check out our interview with Lomi’s Matt Bertulli
- The Cookiepocolypse and the Zero-Party Data Opportunity with Ben Parr
- Our interview with Liyia Wu from ShopShops
- Subscribe to Insiders
- Sign up for the prerelease of Nine By Nine
- End of episode Com Truise tunes
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