What would you do if you could have back all of your unproductive hours? With today’s guest, you might get a good idea about how to achieve that. Nir Eyal is an educator and the best-selling author of, Hooked, and Indistractable: How to Control Your Attention and Choose Your Life.For most of his career, he’s worked in the video gaming and advertising industries where he learned and applied the techniques used to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.I’m looking forward to having you jump in with us and learning from the man who wrote the program himself, how to reclaim your productivity and become Indistractable. Things you will learn in this episode:[00:01 - 06:33] Opening Segment  Sponsored ad I introduce today’s guest Nir Eyal Teacher, consultant, and writer  Intersection of psychology, technology, and business Co-founder of 2 tech companies  Two-best selling books Critically acclaimed writer  Be sure to check out Guestio and start booking influential guests today  Nir gives some background on himself  The field of behavioural design  How we can control our attention  Grew up clinically obese  Learning to gain control of food  [06:34 - 14:09] The Opposite of Distraction; Gaining Control of Discomfort Nir talks about how his battle with food taught him about distraction  Motivation to learn and gain control  Distraction vs. traction  Who to blame for distraction  Most distraction begins from within  The issue of emotion regulation; dealing with discomfort This is something in your control What you can and cannot control  Dealing with the discomfort  The fads behind mindfulness  Tactic vs. strategy  The strategies you can learn from the book Distraction and traction; external and internal  Master the triggers first  [14:10 - 26:57] How to Become Indistractable  Nir shares how he became who he is today  Going back to school Becoming a blogger  Networking to become an educator  Writing his first book  Why Nir went back to school  The goal to go after Silicon Valley Selling things made out of bits rather than atoms A word from our sponsor [18:15] What’s on the horizon for Nir Helping the world become Indistractable  The parallels of overeating and technology It’s time to stop blaming the products  Responsibility vs. Blame These things are not your fault, they are your responsibility  You are way more powerful than you think  Our level of connection and disconnection today  Making time for traction  Turning value into Time Knowing what you’re distracted from  The real problem with loneliness  Book time for real connection  [26:58 - 35:16] Closing Segment Who you know, or What you know? Depends on the area of professional advancement  One can lead to the other  A relationship that changed your life?  Meeting his wife Nir talks about his investment portfolio  Nir’s ‘Office Hours’  ThE RaNDoM RoUnD How to reach out to Nir  Links below Final words  Tweetable Quotes: “The opposite of Distraction is not Focus; the opposite of Distraction is Traction. Traction is any action that moves you towards what you want to do.” - Nir Eyal“You are way more powerful than you think… we control these technologies rather than them controlling us.” - Nir Eyal“You can’t call something a distraction unless you know what you got distracted FROM.” - Nir EyalResources Mentioned:  Indistractable: How to Control Your Attention and Choose Your Life  Hooked You can connect with Nir on LinkedIn and Twitter. Check out his website https://www.nirandfar.com to learn even more about the blog. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices