In today's episode, Donny sits down with New York Times Best-selling author James Patterson. Donny does a deep dive on Patterson's career, starting out in the advertising world at J. Walter Thompson. From there, the two cover the creation and inspiration behind one of Patterson's most well-known characters, Alex Cross, and James discusses his surprising friendship with world-renowned country music superstar, Dolly Parton. But first, Donny covers his top brands this week, stamping his "ups" or "downs" on Joe Biden, Lindsey Graham, the NFL and Kanye West among others in his "Brands of the Week" segment. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to underst...