In-Depth with Amazon seller Michael Fenech ### Introduction - Host Danny McMillan welcomes entrepreneur Michael Fenech to the Seller Sessions Podcast. - Brief overview of the episode's focus on the entrepreneurial journey, mindset, and success in various business ventures. ### Michael Fenech's Brief Intro - Michael and his wife are Amazon sellers with three SKUs. - A four-year Amazon journey preceded by experiences in Dropshipping and network activities. ### Inspirations - Michael's background growing up in a high-achieving family. - The influence of his three brothers who are professional athletes and his entrepreneurial father. ### Mindset and Early Life - How Michael's early life was shaped by his family's dedication to discipline and success. - The role of his brothers as major sources of inspiration. ### Education and Early Career Aspirations - Michael as an above-average student who didn't attend university. - Initial career aspirations to be a professional golfer and the lessons learned from not pursuing it. ### Mindset in Sports and Business - Comparison between the mindset required for sports, particularly golf, and business. - The vital role mindset plays in achieving success. ### Recovering from Not Making It in Golf - The emotional and psychological transition after not making it as a golfer. - A deep dive into self-awareness and strength application. ### Transition to Business and Belief in Mindset - Transferring life lessons from sports to business, focusing on discipline, delayed gratification, and mindset. - Why success isn't solely about resources or money, but also one's mindset. ### Moving Forward - The importance of directing your strengths properly. - Accepting and acknowledging one's limitations as a positive step towards growth. --- ### The Entrepreneurial Bug - Michael's foray into entrepreneurship at around 22 years old. - Initial ventures into real estate and technology. ### High-Profile Business Ventures - Creating a media technology in 2010 that facilitated radio station connections. - Forming an executive team from ex-Facebook and Yahoo! execs, leading to increased confidence. ### Dropshipping, Amazon, and Beyond - The challenges and learnings from running dropshipping stores. - Transitioning to Amazon FBA in 2018-2019 and growing a brand to over seven figures. ### Community Building: The End Game Network - The inception of the End Game Network and its objectives. - Impact on the Australian Amazon Community and two success stories from the network. ### Other Business Ventures - Danny queries about 'SKU Drop', a response to high shipping costs. - Michael shares that SKU Drop is used by over 500 brands and discusses its unique features. ### Hosting an Amazon Seller Conference - Michael shares insights into hosting a large Amazon seller conference in Australia. --- ### Final Thoughts - Danny applauds Michael's strong community building as a significant factor behind his success. - Summary of the episode and the vast scale of Michael's impact in various business sectors. **Thank you for joining us for another episode of the Seller Sessions Podcast!**