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#075 - Professional photographer and PhotoFluent® founder Diane Evans shares her struggles as she started her dream online business, what she learnt from her mistakes and how asking for help was a game-changer for her.

What you'll learn

• [01:10] What PhotoFluent is, how it helps people improve their photography skills and who Diane helps.
• [03:09] How COVID has affected Diane’s business.
• [04:46] How Diane got into photography.
• [05:26] Why Diane worked in the healthcare sector for so long.
• [09:38] How Diane gained the courage to start her own business.
• [11:40] How Diane’s husband responded to her idea of a total life overhaul.
• [12:53] How Diane prepared before moving abroad.
• [13:50] What inspired Diane to work online and to be location independent.
• [15:09] Why Diane chose to live in France for a year, and how she managed her costs of living.
• [16:58] The different online income sources Diane sought whilst living in France.
• [18:15] How Diane monetised her blog and how much she made from it.
• [19:05] How sustainable their lifestyle seemed after working online in France for a year.
• [20:40] What it was like returning to jobs in America and how Diane realised she shouldn’t give up her dream of an online business.
• [23:50] The first steps Diane took to making her new business profitable.
• [24:48] How a brainstorming session helped Diane define her business idea.
• [26:03] How Diane found people to help her with her brainstorming session.
• [28:35] The ways Diane ran her brainstorming session to keep it productive and focused.
• [29:13] What the results of the session were and how it helped Diane’s business.
• [31:30] What the business model of PhotoFluent looks like and the different training options that Diane offers.
• [32:57] How far advanced Diane’s business was before she quit her ‘regular’ job and focused on it full-time.
• [35:13] How profitable Diane’s business has become.
• [37:00] Diane’s long-term plans for the business.
• [37:47] How meditation has helped Diane stay focused and positive.

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:

https://changeworklife.com/dont-give-up-on-your-dream-career/

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