120: Andrea Asks, and I Answer: How Do I Transition My Podcast after a Shift in My Business?
What happens when your business changes and you need to pivot your podcast? How do you change your strategy road map without getting lost? This week, I’m talking to Andrea of Our Radiant Life! We met through my Instagram Close Friends, and today she is doing an on-air strategy call with me!
With her podcast, she is looking to transition her content as her business has evolved. As she moves away from selling a product to a content creator, I answer her questions about how she can keep her audience engaged and growing. We talk about tools to use, what to focus on to attract new listeners for her podcast, and more!
If you’re in a transitional period for your podcast, this episode is for you! Let’s dive in!
What’s in this episode:
[05:38] Andrea asks: How do I transition my podcast when I'm shifting my business?
[09:47] First things first: get clear on your new ideal listener.
[13:21] Figure out the pain points to attract your new listeners
[15:08] Don't be afraid to use other podcasts in your niche as "case studies"
[18:08] Research where on your listeners are on their customer journey
[21:33] ABC: Always Build Community!
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/120
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