On this episode of Paisa Vaisa, Anupam sits down with Rohit Bhasin from Kotak Mahindra to uncover the surprising parallels between FMCG products and bank accounts. Discover the secrets behind successful campaigns like ActivMoney and Kotak811, and get insider tips on maximizing your bank account. From the hidden benefits of sweep accounts to leveraging FDs for your goals, Rohit shares practical strategies that could transform your financial approach. Plus, learn essential tips to keep your money secure from phishing scams. Don’t miss this intriguing and informative episode! Get in touch with our host Anupam Gupta on social media: Twitter: ( https://twitter.com/b50 ) Instagram: ( https://www.instagram.com/b_50/ ) LinkedIn: (https://www.linkedin.com/in/anupam9gupta/                 You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/ You can watch the full video episodes of PaisaVaisapodcast on the YouTube channel.Do follow IVM Podcasts on social media. We are @ivmpodcasts on Facebook, Twitter, & Instagram.See omnystudio.com/listener for privacy information.