Minter Dialogue Episode #321

Katie King is a keynote speaker and consultant on AI and digital transformation. She runs Zoodikers, a consultancy and content marketing agency. She's also author of the brand new book, AI in Marketing, that looks at how AI and machines are reshaping the business landscape. In this conversation with Katie, we dig in on the usages of AI in marketing, how companies should approach on boarding AI in their sales and marketing efforts, the difference between personification and personalisation, and we hear from Katie about many useful tips for marketers who are looking to drive their brand with tech.

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