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217-A Simple Decision Framework: Costs vs Benefits and the Ben Franklin Close

Radical Personal Finance
Radical Personal Finance
Episode • Jul 6, 2015 • 9m

I used to think that everyone knew how to make decisions. Since starting Radical Personal Finance I've come to learn that some people don't have a clear decision-making framework.

Today, I share with you a dirt-simple framework of costs vs. benefits, plusses and minusses. In sales, it's called the Ben Franklin close.

Use it.

Write it down.

Joshua

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