The concept of synchronized planning goes beyond the traditional value chain of a company. It involves orchestrating processes across the entire network, including customers, suppliers, logistics providers, and internal departments, and it is vital to align operational and financial plans to achieve the desired goals.In today's episode hosts Scott Luton and Greg White welcome SAP Director of Solution Management, Ulrich Mast, and Orkla IT Solution Architect, Procurement and Planning, Christian Hjerp to discuss and provide valuable insights into the complexities of managing IT systems in the consumer goods industry and the importance of synchronized planning for business success.Listen in and learn:How consumer goods companies face challenges in managing their IT systems, and how they can streamline these systems and improve efficiencyHow collaboration and continuous improvement are crucial for achieving better results in the consumer goods industryHow synchronized planning involves orchestrating processes across the entire network, including customers, suppliers, logistics providers, and internal departmentsAdaptability, speed, and investment in enhanced functionality are key factors in making informed business decisions and staying competitiveAdditional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3emdLcKSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeJoin the NOW Community: http://bit.ly/41kpUSO2023 Q2 U.S. Bank Freight Payment Index: https://bit.ly/3VuwnIkWEBINAR- How AI-Powered Purchasing Will Save You Millions Without a Data Cleanse: https://bit.ly/40js3ykThis episode is hosted by Scott Luton and Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/supply-chain-professional-guide-synchronized-planning-1190