Fanbytes: from growing up poor to selling for millions at 27, with Co-Founder Timothy Armoo

Secret Leaders
Secret Leaders
Episode • Jul 26, 2022 • 56m

What were you doing at 17?

When he was that age, Timothy Armoo had already sold his first startup. Now 27, he has just sold his second startup, Fanbytes, a social media and influencer marketing agency, to digital advertising company, Brainlabs, for eight figures.

Timothy, or Timo as he is known, grew up on a council estate in Hackney and it was the realisation that he was poor when he was a teenager that motivated him to become an entrepreneur. He started Fanbytes with his co-founders in 2017 and the company, which connects social media influencers to big brands, has gone on to employ 65 people. 

Part of the work Fanbytes does, finding up-and-coming influencers, is done by its algorithm, built by Co-Founder Ambrose Cooke - meaning that Fanbytes can sign potential talent before anyone else.

 We talked about:

  • What happened after he lost almost half the money he got selling his first business in just three months
  • What a lead gangster told him that helped him as an entrepreneur
  • How the death of his father in his early twenties was a pivotal moment in deciding how he was going to grow Fanbytes
  • How he doesn’t feel his next business has to be bigger than his previous one
  • What advice he has for other young entrepreneurs…you might be surprised by what he says!

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