In this episode I talk with Isaac Rudansky about what a landing page is and how to get the most out of landing pages for your business.
Isaac defines what a landing page is and when you would create a landing page for a specific campaign or market. We also talk about what makes a successful landing page, successful.
- What is a conversion and the different typs of conversions that you may want to track.
- A/B testing
- Landing pages are best built in a landing page builder optimizer, not your website CMS
- Call to action, goal of the page
Show Links
- Landing Page Design (Udemy Course)
- Google Optimize
- Optimizely
- Visual Website Optimizer
- Unbounce
- Lead Pages
- Webflow
- Conversion XL
- Nielson Norman Group
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