phactMI, a 501 (c)(6) corporation, is a collaboration of pharmaceutical company Medical Information leaders. These Medical Information professionals provide accurate and unbiased clinical data on their products that facilitates the safe and effective use of medicines.  Medical information doubles every 73 days. It is difficult to both keep up with the overwhelming amount of information and to distinguish the good from the bad. Misinformation is real and is something that everyone, especially pharmacists who are the front line information source, need to be aware of.  Join us in this episode as Evelyn Hermes-DeSantis, PharmD, BCPS, Director, Research and Publications, phactMI/ Professor Emerita, Rutgers The State University of New Jersey and guest speakers Drs. Daniel Shindler, Christie Denton, and Jane Orper as they discuss the power of accurate drug information, the risks of misinformation, and the role that Medical Information from the pharmaceutical industry can play.  The objectives for this podcast are: • Identify the challenges of keeping up to date with drug information • Discuss the consequences of misinformation in healthcare • Describe Medical Information from pharma as one resource for up to date, scientifically balanced information