Ari Jacoby grew up in the DC Metro Area, but has lived in New York City for the last 17 years. He's married with 2 kids at home, ages 12 and 9, and he spends a lot of time outside of his business building legos, math homework, and stem projects with his kids. The biggest hit of the stem projects has been circuitry, to see something buzz or light up at the end of the exercise. He's a big fan of international travel, and enjoys a good glass of wine with his wife.Speaking of, Ari's biggest influence is his wife. As he puts it, she is the CFO (Chief Family Officer) of the Jacoby Household, and does a brilliant job of it. He likes to watch her works, and finds it motivating how much she gets done and takes care of in her infinitely more hard role than his.Ari spent a lot of time around identity, specifically in ad tech and mar tech. He figured out that data was common currency in that world, but not in other spaces. Having built large identity graphs, he recognized there was an opportunity to do it again in cyber risk and fraud.This is the creation story of Deduce.SponsorsCourierImg.lyRoutableCTO.aiCloudways offers peace of mind and flexibility so you can focus on growing your business instead of dealing with server management. With Cloudways, you get an optimized stack, managed servers, backups, staging environment, integrated Git, pre-configured, Composer, 24/7 support, and a choice of five cloud providers: AWS, DigitalOcean, Linode, Google Cloud, and Vultr. Get up to 2 Month Free Hosting by using code "CODE30" and get $30 free hosting credit.LinksWebsite: https://deduce.com/LinkedIn: https://www.linkedin.com/in/arijacoby/Our Sponsors:* Check out Incogni: https://incogni.com/codestory* Check out NordProtect: https://nordprotect.com/codestorySupport this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy