S5 Bonus: Ari Jacoby, Deduce

Code Story: Insights from Startup Tech Leaders

Episode • Dec 17, 2021 • 21m

Ari Jacoby grew up in the DC Metro Area, but has lived in New York City for the last 17 years. He's married with 2 kids at home, ages 12 and 9, and he spends a lot of time outside of his business building legos, math homework, and stem projects with his kids. The biggest hit of the stem projects has been circuitry, to see something buzz or light up at the end of the exercise. He's a big fan of international travel, and enjoys a good glass of wine with his wife.

Speaking of, Ari's biggest influence is his wife. As he puts it, she is the CFO (Chief Family Officer) of the Jacoby Household, and does a brilliant job of it. He likes to watch her works, and finds it motivating how much she gets done and takes care of in her infinitely more hard role than his.

Ari spent a lot of time around identity, specifically in ad tech and mar tech. He figured out that data was common currency in that world, but not in other spaces. Having built large identity graphs, he recognized there was an opportunity to do it again in cyber risk and fraud.

This is the creation story of Deduce.

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